Million Data Points,
ONE Good decision.

Let the data follow you, than vice versa.

Comprehensive set of data analysis, analytics and Business Intelligence Tools to ensure RIGHT data is analysed the RIGHT way for you to help take the RIGHT decisions. directioHAWK gathers data automatically from all other directio Apps and Solutions to provide you with a consolidated view of any data you are analysing.

The suggestive intelligence in directioHAWK provides a simple, focused guided Sales suggestions for your Trade and Salesperson. 

TWO Versions available


Analytics and Decision Support for your Sales Managers, Promotions Managers, HR, Commercials and Top Management.


360 degree predictive analytics on process, activities, results and market behaviour, feeding into BOTs and AI Apps.

Robust integration packages to any external systems you use e.g. DMS, SFA, ERP or any MIS/Analytics tools, make directioHAWK implement faster and more effectively than a regular Analytics Application, when it comes to Sales Function.


Data is our strongest point. And dHAWK has a thorough Architecture that provides the first level below analysis. 

1. Suggestive Sales and Tactical Decision Support for FOs

2. Operational Analysis and efficiency Decision Support for Sales Managers

3. Business Analysis and Strategic Decision Support for Top Management

Self-scoring and improvement support for every role in an Organization.

For any more complicated Analysis, it easily integrates with known Branded Analytics solutions

one data - dHAWK

NOT recommended without critical Sales Process  automation

Like for any other Analytics Tools, we do NOT recommend implementation of dHAWK if you do not have enough data in the process you want to analyse. Also, value of systems like dHAWK is for continuous analysis than one-time.

In case you use one of the directio products or solutions, we recommend buying dHAWK ONLY post one year of usage of the directio products/solutions. 

Default Apps in dHAWK
dHAWK is packaged with Analysis Modules and Tools for Individual, Team, Market and Process Performance Analysis and Decision Support Tools for the Sales Team, Business Leaders and other related functions like HR, Payroll, Product Strategy, Brand Heads, Production, Logistics and Top Management.

Personalized DASHBOARD

My Results Overview

  • KPIs & Comparative analysis
  • Sales trends
  • Coverage Analysis
  • Product Share/Contributions
  • Outlet Performance
  • Market Performance
  • Multi-dimensional Analysis
  • Customised Analytics


My Analysis for My Management

  • My Sales Performance
  • My Off-take Performance
  • My Activity Analysis
  • My Productivity
  • My reportees’ KPIs
  • Region-wise KPIs
  • Product-wise KPIs
  • LnM KPIs
  • Compliance Metrics


Go Deeper

  • Multiple Unit of Measure
  • Lines drill-downs
  • KPI drill-downs
  • Market penetration drill-downs
  • Activity drill-downs
  • Collections drill-downs
  • Multi-dimensional Analysis
  • Customised Analytics


My Own Analysis

  • Drag & drop, slice & dice
  • Create combination Parameters
  • Geography-driven analysis
  • Product-driven analysis
  • Time-based analysis

dHAWK+ application provides 360 degree predictive analytics on process, activities, results and market behaviour with WHAT-IF Analysis and what can feed into BOTs and AI Apps.

dHAWK+ use
Contact us for dHAWK+

And foresee Tomorrow with precise, timely insights from Today.

We would love to hear from you. Please call us.
There are THREE ways you can decide how to use directioClick on any TAB BELOW to know more.

We always start our introduction with directio Products, as they are more popular today. Also, they are more in line with how people buy software today. 

These Products are combination of Apps and tools from the Platform, designed to handle  end-to-end Sales solution needs of an entity e.g. Retailers, Distributors, Enterprise Sales Team, etc 

We have FOUR main Products:
1. directioAllCell
2. directioMobility
3. directioBills
4. directioHAWK

Click to see details on whats inside the above Products.

directio Solutions are designed to cater to specific Goal or problems for which you are looking for a Solution e.g. Retailer Order Booking, Retailer Finder, Rural Penetration, Expense Management, Field Promotions, etc.

If you already know your Technology Goal / WHAT RESULTS you are looking for, check our basket of Popular Solutions for FMCG model of Sales, especially for Traditional Trade.

All our Solutions are designed using RIGHT MIX of Apps from the directio Platform so that you can FOCUS ON THE RESULTS than worrying about which App to buy for whom.

Click Here to pick Solutions

This third one is a bit different. 

We have packaged solutions for every phase of your SALES Digital Enablement and Transformation journey so that you do not have to waste TIME and valuable investment in all the solutions at one-go, while a typical journey takes 3-5 years. 

If you already have a well planned Digital Journey for your Sales Organization, please call us to know how we can fast track your Journey.

If interested to know about our proposed Journey Plan, Click Here.

We divide THE Journey into three major Phases:
1. Digitize Data
2. Automate Actions
3. Digitalize Dealmakers   

Click Here to know more.