Unorganized / Traditional Trade to become the most Organized data source for markets and industries in India and Asia-Pac countries.
“To standardize, automate and fully digitalize the Sales Channel in Unorganized / Traditional Trade markets such that this Trade model continues to flourish while continuing to bring in the true value of Digital Commerce to all the players in this era of what is called FOURTH INDUSTRIAL REVOLUTION.”
1. End-User First, Customer Second and then everything
2. SELL ONLY WHAT A CUSTOMER NEEDS and NOT what we want
3. Push only what an end-user will use happily
4. Culture and Value System before Profits
5. Attitude before Skills, Skills before Talent
6. Communication before language
7. Employees before Organization
We provide solutions for Outlets to place Orders on Distributors directly. Post this, our Apps integrate to required Consumer Ecommerce sites as well as Arogya Setu and provide you with whats important data for you:
2. Stock with expiries3. Consumer choices
We provide solutions to help ensure that ALL of your Outlets have the RIGHT products at the RIGHT time and does not a single sale:
1. Outlet Sales
2. Stock status with expiries
3. Consumer Behaviour & Replenishment
4. Inputs to distribution channel for auto replenishment
One core philosophy: What works in LCM will anyway work in HCM
2. Usage Compliance
Our roll-out guideline: Better to use everything you have than have everything that is not used
3. User Support
Our pride: We make users use Technology Happily.
4. Data from Remote, Rural and ALSO Urban.
Our roll-out completion criteria: Critical Data from ALL markets than ALL data from FEW markets.
Progress through TELECOM Landscape changes
Even when ONLY Text Messaging (SMS) was the primary Mobile data communication mode, directio Suite of Products successfully collected Sales and Marketing Data. And that too NOT JUST FROM METROS, but across REMOTE/RURAL towns ranging from LESS than One Lakh population to 10L+.
directio Suite of products are the only tools that could successfully gather data till Farmer Level in rural India, where, in addition to technology savviness challenges, linguistic challenges also act as a barrier for entry for many software makers..
With this start, we continued to innovate through the largest Telecom & Software landscape changes faced by the industry in last 15 years. While many of our competitors shut shop, we lasted...
a Today that is strong due to a thorough yesterday
TECHNOINFOWARE INDIA started with an ambitious plan of building Business Intelligence, Predictive Analytics and Decision Support Tools in 2003, for managing and driving sustainable growth for FMCG/FMCD organisations in India and Asia-Pac countries. In this part of the world, more than 90% market dominance was retained by Traditional Model of Trade and less than 10% constitutes the Modern Trade methodologies.
Owing to low spread of telecommunication infrastructure and technology access in rural markets across India and other developing and under developed Asia-Pac countries, the market data availability itself was a big concern and all BI/Analytics tools failed to perform in this space owing to limitations in technology adaoptation. Also, wherever there was an effort to digitalise and collect data, CRM was being preferred which, is certainly is not an effective data hierarchy management and usage.
The directio Suite of products, efficient and effective even in such harsh limitation, was welcomed by large corporates. With Directio, they were abled a highly focused data collection approach, that actually works in this niche market space, while still providing an end-to-end Web reports and analysis as well as Top Management Dashboards.
It is our communication technology diversity, ease of use, “rich features in light applications” and an attitude of gamification that helped get the users adopt our solution much faster than expected by our customers themselves.
Even today, this foundation provides one of the best offline applications that works well even in low-end smartphones with limited infrastructure facilities.
This deep user learning of the tools as well as our team makes our Customer Support Team as well as modules one of the best in the industry.
And to summarise the success story :
- High user adoption by non-tech savvy users
- High usage in infrastructurally challenged areas
- Rated best by users for Geo Tagging and Mapping Apps
- Easy reports and Management Dashboards
- Strong technology Platforms journeying through landscape changes – Telecom – Mobile -Web
- Strong Support Systems – high Automation % – Right mix of offline-online model – Intelligent Sync Engine – Intelligent Support Systems
In directio world, everything starts with Domain. Our valued users' requirement being the very reason for our existence, we always think from Domain angle and design tools that are practical to use, effective in results and adaptable to your changing markets.
Marketing Domain Experts | The Coat
One of the important inputs from directio data is for the Marketing functions of an organization. Considering this, our team of Marketing Experts analyse different results from directio to ensure you get visibility into all the critical market information, helping your Marketing team build marketing strategy that ultimately helps you maximise your Sales in the least amount of time.
User Support Experts | The Movement
We take Pride in saying we have the Best User Support team in our industry. The team that drives FAST USER ADOPTION and HIGH USAGE with user empathy built in DNA, you have to experience to see how this team Proudly Supports you.
Technical Support Experts | The Movement
With a team that has a zeal to make our User Support Team the BEST, we are proud to have a Technical Support team that passionately supports anything to do with directio's technology and related fields. Yes, sometimes they end up giving FREE consulting to Customers as well as their Technology vendors, but we don't mind as that's exactly what we encourage them to do i.e. provide technical support wherever needed!
Delivery Experts | The Movement
A very specialised team that swiftly and proudly interchange their roles between Business Analyst, User Support and Project Management, whatever it takes for FAST DELIVERY and HIGH USER ADOPTION.
There are THREE ways you can decide how to use directio. Click on any TAB BELOW to know more.
We always start our introduction with directio Products, as they are more popular today. Also, they are more in line with how people buy software today.
These Products are combination of Apps and tools from the Platform, designed to handle end-to-end Sales solution needs of an entity e.g. Retailers, Distributors, Enterprise Sales Team, etc
We have FOUR main Products:
directio Solutions are designed to cater to specific Goal or problems for which you are looking for a Solution e.g. Retailer Order Booking, Retailer Finder, Rural Penetration, Expense Management, Field Promotions, etc.
If you already know your Technology Goal / WHAT RESULTS you are looking for, check our basket of Popular Solutions for FMCG model of Sales, especially for Traditional Trade.
All our Solutions are designed using RIGHT MIX of Apps from the directio Platform so that you can FOCUS ON THE RESULTS than worrying about which App to buy for whom.
This third one is a bit different.
We have packaged solutions for every phase of your SALES Digital Enablement and Transformation journey so that you do not have to waste TIME and valuable investment in all the solutions at one-go, while a typical journey takes 3-5 years.
If you already have a well planned Digital Journey for your Sales Organization, please call us to know how we can fast track your Journey.
If interested to know about our proposed Journey Plan, Click Here.
We divide THE Journey into three major Phases:
1. Digitize Data
2. Automate Actions
3. Digitalize Dealmakers